With the advent of innovative digital advertising, the choices available to marketers are vast and varied. As we explore the dynamic options, the spotlight is on Programmatic Advertising, Google Display Network (GDN), and the broader landscape of advertising networks using connected TV ads. The decision-making process becomes crucial for marketers aiming to optimize reach, targeting, ad formats, and cost-effectiveness. The Surge of Programmatic Advertising Programmatic advertising has witnessed phenomenal growth in recent years, emerging as a dominant force in the advertising landscape. According to Statista, programmatic advertising is projected to reach an impressive $725 billion by 2026, reflecting a significant…